The software developer, MarketLogic, which produces software for the marketing industry, has made a name for itself since it was founded ten years ago. Now, both old and new investors have come to the party to raise millions in new funding.
The company recently raised 45m euros from investors. Along with existing investors, new investors participated in the financing round, including Genui from Hamburg and Summit Partners from the US. In addition, the New York-based private equity company, Sycamore, is again investing in the company.
MarketLogic offers software for the marketing industry which makes possible the interpretation of data for companies by means of artificial intelligence. The data is extracted from sources such as databases or news articles and analysed together with existing data from MarketLogic customers and put into a context. The Berlin company wants to provide insights into markets, trends and customer groups.
With the fresh capital, the company wants to grow and expand its product. Originally launched under the name of Product Value Systems, the company was founded in 2007, but has remained largely under the radar. According to the company, customers include: Heineken, Coca-Cola and Unilever.
Market Logic is managed by Kay Iversen, Haiko von Lengen and Olaf Lenzmann, and has an office in Chicago, USA, in addition to a branch office in Berlin, where it employs 300 people.