The ‘Made in Germany’ Brand Takes Top Spot in International Survey

Germany’s reputation for producing high quality goods remains intact, according to the 2017 Made In Country Index (MICI). The German ‘Made-in’ brand just pipped Switzerland and the EU to the top spot to win the maximum index rating of 100 from a survey of 43,034 consumers worldwide.

20170327_Made_In_Index_US_Forbes.jpg

(Graphic courtesy of Forbes)

The news comes following a record trade surplus and sharp increase in foreign trade reported over the past 12 months, as well as record levels of foreign direct investment in Germany which created a large number of jobs in production industries.

“All the signs from foreign trade and investment reports in the first quarter of 2017 have been extremely encouraging,” said Dr. Benno Bunse, CEO of Germany Trade & Invest.

He went on to comment:

“We are continuing to add quantity without diluting quality in the eyes of German product consumers, meaning we can maintain a healthy, consumer-led, production and export economy. We are seeing many more companies head to Germany as the gateway to the large EU and Eurozone markets, as well as a place to enjoy our sensible investment conditions and set up manufacturing facilities, thereby adding value to all stakeholders.”

Photo credit: http://www.colourbox.com. Material used in the preparation of this article has been drawn from Germany Trade & Invest (GTAI).

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