A Few German Start-ups to Watch in 2017

The German start-up scene is going from strength to strength, so here are a few companies that might be worthwhile keeping an eye on in 2017.


Established in 2011, Celonis is a startup that provides companies with “process mining,” a way of analysing and visualising a company’s processes. The goal of using this data technology is to find ways of increasing efficiency and streamlining processes to save companies money. In June 2016, the company received 27.5 million USD in funding from Accel and 83North, two US-based venture capitalist firms.


The Munich-based startup Freeletics was founded in 2013 and has since grown to have over 10 million registered users. As the young company attempts to become a leader in the digital fitness industry, it has launched a series of smartphone apps: Freeletics Gym, Freeletics Running, Freeletics Nutrition. The company further expanded the brand by branching out to sell gear and athletic clothing online.

SINN Power

In 2014, SINN Power took the first steps towards harnessing energy from ocean waves. Now, in 2017, the startup has 17 team members and is the recipient of seven awards and nominations. The wave energy converter is comprised of a number of floating bodies that lift with the up-and-down motion of the waves and cause a rod within a generator unit to lift, thereby generating the electricity. Each individual body, which is used to build an array, is 2 metres wide and 6 metres tall. The size of the array can vary based on the “wave lengths at the site.” The company has commercial projects are planned for 2017.


Designed with diabetics in mind, Yuscale created a portable scale that helps individuals document and manage their food intake. The small scale is paired with an app that determines the number of carbs and nutritional value of a meal with 80 per cent accuracy. The company is currently working on a kickstarter campaign.


The startup reCup (German) launched at the end of September 2016 with reusable coffee cups, and an effortless way of encouraging users to actually reuse them. The hope is to curb the amount of trash from to-go coffee cups. The programme works similarly to Germany’s Pfandsystem, or a deposit system: reCup users can return their cup at any participating reCup partner, regardless of whether they bought their initial drink there, and receive €1 back.

Photo credit: http://www.colourbox.com. Material used in the preparation of this article has been drawn from The Heureka.

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