Germany will Continue to Focus on Sustainability

At the recent Green Economy Conference in Berlin, Barbara Hendricks (Federal Minister for Environment) and Johanna Wanka (Federal Minister for education) delivered a clear message about Germany’s economy and the future: “sustainability is our competitive advantage”. The conference saw ministers, members of the business community and academia discuss recommendations on how Germany’s economy could become more sustainable.

The main themes discussed were production, consumption and finance, with the target being to strengthen Germany as a land of innovation and technology.

There were five critical recommendations from the conference:

  1. tailoring research and innovation towards global sustainability targets,
  2. making sustainability more competitive,
  3. framing international trade more sustainably,
  4. ensuring education on sustainable matters was integral to the economy, and
  5. raising the profile of the public dialogue on sustainability.

“It is important to understand that sustainability and competitive advantage are not mutually exclusive,” said Dr. Benno Bunse, CEO of GTAI.

“We must never let go of one for the sake of the other. We have set out ambitious aims both with our Energiewende (energy transition) and our industrial strategy of being a centre for global innovation and technology.”

All areas of the recommendations will be a critical focus and create huge investment opportunities across all fields.

Photo credit: http://www.colourbox.com. Material used in the preparation of this article has been drawn from Germany Trade & Invest (GTAI).

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s