German Telekom, supported by companies belonging to a network of excellence, have sponsored “Fashion Fusion”, an ideas competition aimed at encouraging creative minds from fashion and technology to team up, engage and challenge the fashion status quo with ground-breaking concepts.
Fashion Fusion was born out a desire to pioneer new forms of technologically enhanced fashion, wearable technologies and everything in between. In short, Fashion Fusion aims at disruptive solutions and formats by merging mixed expertise in a collaborative space – and to set new standards for smart fashion.
The Fashion Fusion Mission:
Develop relevant, functional, sustainable and sought-after smart fashion and services that enrich people’s lives in the long term.
The Fashion Fusion Challenge is an ideas competition, and with coaches, who are renowned specialists from the nexus of cutting-edge fashion and technology, the competition will empower finalists to develop quality prototypes of their concepts in the Fashion Fusion Lab in Berlin, before presenting them at an exclusive awards show during the Berlin Fashion Week. A jury of top-class industry representatives then selects the winners.
The grand-prize winner receives a cash prize and the opportunity to develop their concept to marketability in collaboration with us and our partners. The second and third place finishers will also receive prize money.
The Competition Task:
- Connected devices and accessories:
Concepts that use smart technologies to generate new added values and possibilities for people, for example: connected devices, accessories, jewellery, wearables.
- Digitally enhanced fashion:
Development of fashion concepts that generate innovative added value through smart technologies and materials, for example, sports and health gear, casual and street fashion, haute couture. Strong focus on sustainability.
- Smart services:
Concepts that change the use, selection, production, sale and personalisation of fashion and styling, for example, augmented reality solutions, apps, service concepts or technology solutions.
- Start of application: 31 May 2016
- Submission deadline: 1 August 2016
- Jury announcement: 16 August 2016
- Fashion Fusion Lab Berlin: Mid-September to Mid-December 2016
- Awards show: January 2017
Applications for the Fashion Fusion Competition can be found here.
For more information about Fashion Fusion, see here.