Australia’s direct business relationships with Germany have not been particularly prominent but there has been a quiet and persistent strengthening of industry and research relationships in recent years. This has been given a further boost with the creation of a ‘landing pad’ for Australian startup companies in Berlin.
The decision to go to Berlin is a good one. It opens new opportunities for collaboration in a vastly broader array of sectors… especially in the industrial internet and advanced manufacturing.
Germany remains an important trade partner and source of inward investment for Australia. Australian Trade Minister Ciobo said the Berlin landing pad would help Australian
start-ups think globally, tapping into entrepreneur, industry and capital networks.
The ‘land pad’ is not, however, an isolated initiative following the announcement last week of the Prime Minister’s Industry 4.0 Taskforce. This grew our of discussions with German Chancellor, Angela Merkel, when she was in Australia last year.
As Australia enters trade negotiations with the European Union, a startup base Berlin
within the heart of Europe’s industrial engine room is a good place to start.
In case you missed it, here is a link to our post about Germany’s Industry 4.0
Photo credit: “iStock.com/bluejayphoto”. Material used in the preparation of this article has been drawn from InnovationAus.com